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Open store purchase
In 1995, at the intersection of Zhongshan in Nanchang, a 30-square-meter wedding shop was quietly born. This is the prototype of Nanchang Jinpeng Lighting Co., Ltd., “The family is less than 100,000 yuan, which is all the starting capital. Even though At the time, this was already a big sum, but when it comes to doing business, there is always a feeling of being stretched when operating these funds," he said.
Since he did not understand the ancient town at that time, he chose to purchase goods in Wenzhou, Zhejiang. The first time he purchased the goods, he ordered more than 50,000 yuan of the most popular lamps at that time. This has been operated for two years. Although the business is booming, due to the unstable quality of the lamps and the increasing number of customer complaints, this has brought a lot of trouble to the operation. So they began to inquire about where there are better quality lighting products.
In 1997, listening to a friend, he went to the ancient town for a field trip. After a week of preliminary investigation, he found that Huayi and Shengqiu's lighting products are of good quality and many styles, so they choose their favorite styles and return to Nanchang. At that time, no one in Nanchang had operated these two brands, and the business was very good.
After years of hard work, with the changes in the market, I have always realized that only by becoming bigger and stronger can we win a place in the fierce competition.
Thus, in May 1998, he established a 120-square-meter lighting store in Cuihua Street, Wanshou Palace. For high-end consumers, the brands of the agents include Shengqiu, Huayi and Nanwei Crystal Lights. At the time, there was only one shopping guide, one installer and one pick-up. When the business is busy, the couple always do both a shopping guide and a pick-up shopper. They laugh at themselves as the boss role of “being the boss during the day and sleeping on the floor at nightâ€. In 1999, he reopened a store, mainly retail, business has been very prosperous. By the year 2000, Jinpeng had developed into two lighting stores in the Wanshougong shopping mall, with a business area of ​​nearly 1,000 square meters. The company's employees have also grown from the previous three to more than 30 elite teams.
The retail business has been very prosperous, which has laid a foundation for the general importation and engineering field, and they have chosen some well-known brands in the industry.
In April 1999, Jinpeng successfully represented Sanxiong?; Aurora Lighting started the commercial lighting business. After 4 months, he also represented TCL International Electric. The brand effect gradually appeared after a period of time. “Because of Sanxiong?; Aurora, TCL International Electric and other brands have good image quality, and the product quality is excellent, which has injected vitality into the enterprise. Nanchang Department Store, Nanchang Hongkelong Department Store System, Nanchang University, etc. Our products." With the support of the manufacturers and their own efforts, Jinpeng's distribution network has begun to spread in the province.
Leading the trend of lighting
In 2006, with the continuous improvement of Nanchang's economic level, people's consumer demand has also changed. The problem of the lighting industry is not refined, fashionable and elegant. In order to allow consumers to select more and more satisfactory lighting products, the two managers of He Hegen and Jiang Weihua visited Shanghai and Beijing to seek good business ideas and product display methods. After the general return, he adjusted the internal management structure.
This year, Jinpeng Lighting Co., Ltd. launched the first “Fashion Lighting Life Experience Pavilion†in Nanchang. The experience hall in the first store of the store perfectly combines the classic fashion lighting with the modern home, fully reflecting the positioning of the high-quality lighting of the noble and elegant experience hall. To fill the gap in the high-end decorative lights of Nanchang modern fashion home improvement. The birth of the Fashion Lighting Life Experience Hall has further strengthened Jinpeng's high-end route in the Nanchang lighting industry.
Since entering the Nanchang market, Nanchang Jinpeng Lighting Co., Ltd. has won unanimous praise from all the furniture companies, engineering users and end consumers in the province for its excellent products, perfect service system and advanced management mode. It has been designated by many units in Nanchang. For the lighting lighting supply unit, it has also won numerous honors: 2002-2003 was awarded the “Integrity, Promise and Commitment†advanced unit by the Nanchang Consumers Association. In 2004, it was awarded “Social Satisfaction and Reassurance Unit†by the Chinese Social Survey. It was awarded the advanced unit of “Integrity Commitment of Industrial and Commercial Enterprises†by Jiangxi Consumers Association.
At present, Jinpeng has become the preferred chain of Nanchang consumers to purchase lighting fixtures. The general manager of Jiang and Jin Zong proposed that Jinpeng should be bigger and stronger. First of all, the company should pay attention to the brand, pay attention to the profession, create a first-class service business philosophy, and constantly innovate and develop, and truly make Jinpeng Lighting Co., Ltd. become the continuous leader in spreading light culture and leading the fashion trend.
Nanchang Jinpeng's business philosophy creates value for customers, provides space for employees to create benefits for the society, manufacturers and shareholders. It does not seek the market's largest, and requires the market to be the most intensive industry, creating the industry's largest chain of lighting companies in five years. / The newspaper's correspondent in Jiangxi, Wen Wei, editor: Liu Gongzhao Edition: Lai Xinchao Executive Editor: Yao Xiaohong Email: 
Do not ask for a big picture
Nanchang Jinpeng Lighting Co., Ltd. is located in Nanchang Wanshou Palace Lighting Market. It was founded in 1995. It is operated from a 30-square-meter wedding store. At present, Wanshou Palace Lighting Market has Jinpeng Lighting Co., Ltd. and Jinpeng Lighting Store, respectively, by Jiang Weihua and Pei Hegen. Manager responsible, wholesale, retail, engineering concurrently, the main agent TCL - Legrand International Electric, Sanxiong?; Aurora lighting, ceiling crystal lighting, source lighting, Jihao lighting, Mona Chusha, Oriental Mingshi, Lei First-line brands such as Mengliang, the sales outlets in Jiangxi have been spread all over the major cities.